Content Status

In this lesson, you will learn:

• What Content statuses are and how they help you manage your campaigns.
• How to take actions (Approve or Request Changes) when deliverables need your review.
• Where to find and track your deliverables inside the Content tab.

---

What are Content Statuses?

Content statuses give you a clear view of where each piece of content stands in the campaign workflow. Each deliverable now has a status pill and a blurb explaining what it means and whether action is required from you.

• 🔴 Red pill → Action required by you.
   
• 🟡 Yellow pill → Waiting on the creator.
   
• 🟢 Green pill → Deliverable is Live (Posted deliverable) or Complete (Just content).
   

Deliverables are grouped into new tabs on the Content tab:

• Needs Review → Deliverables waiting for your approval or feedback.
• Waiting on Creator → Deliverables the creator is working on, therefore don’t require any action from you.
• Scheduled/Upcoming → Approved deliverables scheduled for posting.
• Live/Completed → Deliverables that are live or complete.
• All → View all deliverables in one place.
   

How to Review and Approve Deliverables

When a deliverable requires your input, it will appear under the Needs Review tab. You’ll see two options in the Actions dropdown:

• Approve
  • Marks the deliverable as ready for posting (Scheduling in progress → Post scheduled → Live).
  • For Just Content deliverables (not posted on creator profiles), approving marks them as Complete immediately.
• Request Changes
  • Sends the deliverable back to the creator to make updates.
  • You’ll still need to leave comments describing what needs to change as you have always done.

This dropdown action is what updates the deliverable’s status — something that previously wasn’t possible by leaving comments alone.
 

Where to Find Your Deliverables

All your deliverables live under the Content tab in the Brand App.

• Use the tab filters to quickly see what needs your review, what’s with creators, what’s scheduled, and what’s done.

Key Content Statuses You’ll See as a Brand User

• Concept in progress → Creator is working; no action for you.
• Concept review required → You can Approve or Request Changes on the concept.
• Content in progress → Creator is working; no action for you.
• Content review required → You can Approve or Request Changes on the content.
• Scheduling in progress → Admin/CSM is scheduling; no action for you.
• Post scheduled → Waiting on the creator to post.
• Live → Deliverable is posted.
• Complete → Deliverable is done (for Just Content).