What are Collaborative Posts on Instagram?
Collaborative posts enable two users to share the same post on their own feed or reels. Brands can use these to coordinate their Instagram presence with the creators they work with (e.g. giveaway posts).
Why use Collaborative Posts?
Collaborative posts can be a great way to increase discoverability and engagement as users of both pages will feature the same post to their own audiences.
How to Create a Collaborative Post:
- Create an in feed post or reel
- Go to the Tag People Menu
- Invite a collaborator. Only one collaborator is allowed per post.
- Once posted, the collaborative will receive an invitation to accept. Once accepted, the post will show up on the collaborators profile!