A Guide to Facebook Business Manager

If you're new to Facebook Business Manager and you're not sure where to start—you've come to the right place!

What is a Facebook Business Manager?

Facebook Business Manager is a useful tool that lets you manage your Facebook Pages, Instagram accounts, and other business assets in one place. Within your Business Manager, you can invite other team members, brands, and agencies to join and provide different levels of access to assets based on their needs. For example, a brand you're working with may request access to your Facebook Page and Instagram handle to run creator-licensed ads. Learn more here.

Having a Facebook Business Manager lets you do all of this safely without giving anyone direct access to your actual Facebook Page or Instagram account.

We've included some helpful guides below to walk you through the process of creating a Business Manager and connecting a Facebook page and Instagram account 👇

An Overview of Facebook Business Manager

Create a Facebook Business Manager Account

Add a Facebook Page and Instagram Account to your Business Manager