In this lesson you will learn:

What you should include in the 'creator content' section in your campaign brief for unboxing videos
Our tips to share with creators for unboxing video campaigns

Below are our tips to consider adding to your 'Creator Content' section of your Campaign Brief.

👉 Start here:

Have a good setup, we recommend using a tripod and having both hands free. No one likes an unboxing video where the struggle to open the box is dragged out.
Remember, this is still an ad! So ensure to have a strong intro, share the important info, and close with a Call to Action!
Clearly showcase the experience, packaging & products.
Speak slowly and clearly & use good lighting.
Have fun with it! 🤘

🔥 Tips:

Start the video with excitement and personal sentiment! “As you guys know, I’m mid-way through my fitness journey and BRAND just came out with the perfect products to get me through this month”
Show off the packaging and box before you open it! Build hype and anticipation.
Reference the quality of the packaging and unboxing experience
Share your personal relation to the products as you go, tell the audience why you love them or why you’re so excited to try them!
Wrap up by telling the audience where to buy their own, or share your discount code / CTA.

For information on Best Practices for Video-Focused Campaigns check out this help article.