Best Practices for Alcohol Brand Campaigns

In this lesson you will learn:

• Best practices when running a creator campaign with alcohol

• The do's and don'ts that will help your alcohol brand run a successful creator media campaign

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Consistent requirements for all types of alcohol brands

Content Setting

• Don't create content that is tied to reckless drinking imagery (sitting on the rooftop of a car drinking)

• Don't create content in public places, such as: parks, beaches, town squares. If you want to use an outdoor space, ensure it is a private backyard, rooftop or balcony

• Don't create content showcasing alcohol usage while operating a vehicle, such as: cars, trucks, boats, bikes, water toys (ex. tubes)

Legal Drinking Age

• Don't create content that features children or anyone under the legal drinking age in the respective province/country in which the campaign is posting in

• Don't forget to consult with your local liquor regulation board as the legal drinking age differs between various provinces and/or countries

Consumption

• Don't create content that showcases overly gregarious people in settings where excessive consumption can be inferred (groups doing shots, partying)

• Don't create content that features more alcohol bottles/cans than people in the image

• Don't create content that features the bottle or glass of alcohol less than 3/4 full

• Don't create content that features the alcohol being consumed

Post Timing

• Posts cannot go up prior to 11AM in the creators' local time zone

With the above requirements taken into account, you are prepared to embark upon your first alcohol campaign.