In this lesson you will learn:
How to get started with #paid and become familiar with the platform
Important information to consider when launching your first campaign
Before you start collaborating with creators, there are a few features of the #paid platform you'll need to become familiar with.
Inviting Guests and Team Members
You can add Guests or Team Members to any campaign in your dashboard. Guests will only see campaigns that you or members of your team have invited them to. Team Members will see everything you see and will have the same permissions as you.
A Typical Campaign Timeline
There are a few factors to consider when setting your campaign timeframe:
Do you need to ship out any physical products? If yes, will the products be sent priority?
Will you be licensing the creator's content, and if so, for how long? (this will impact your "end" date)
Are your creator requirements extremely specific in nature or open to an entire vertical?
These factors have the biggest impact on the turnaround of your content. Best practices are to ship with tracking (and signature) when possible and to plan for a few extra days if your creator request is extremely niche. For example, mothers with children under X age in Y location vs. female creators with a family.
💡 Generally, we recommend launching a campaign at least three weeks in advance of needing content
Writing a Great Brief
Don't forget that your brief is the basis for the creator's collaboration contract. It will help you run a smooth and timely campaign. You can go back and edit the brief at any time before clicking "Start Collaborating" in the creator tab.
Reviewing CreatorsBased on the information you provide to your #paid Success Manager and details inputted in your campaign builder, our team will surface creators from our database that best match your brand and campaign objectives.
💡 Pro Tip: As I’m sure you can imagine, content creators apply for a variety of campaigns at once. We highly recommend contracting your creators within the first 5 business days of receiving the roster. Locking in your creators within 5 business days will help to ensure creator availability and allow your team to remain on schedule to receive the first iteration of content in a timely fashion.
Ins and Outs of #paid
By now you've launched your campaign, invited your team members, and selected your creators. There are a few features of the platform you should be aware of.
As creators accept the collaboration agreement, they'll start to pop up in your Inbox - a chat-style feature that allows for direct communication.
When you're ready to leave creator feedback and/or approve a deliverable, you can do this within each piece of content to stay organized. A video tutorial is linked above.
🔑 Once you approve content, don't forget to align on a posting date! Ask the creator when they see the best engagement. And assign the posting date by following this tutorial.
Commenting vs. Chat
Your Inbox chat acts as a master timeline of all communication with a creator, this includes any system notifications (e.g. new comments, system notifications, etc). We recommend using the chat itself for introductions or any Q&A, while the commenting feature can keep all feedback separate and easy to access.