Getting Started with #paid

In this lesson you will learn:

• How to get started with #paid and become familiar with the platform
• Important information to consider when launching your first campaign

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Before you start collaborating with creators, there are a few features of the #paid platform you'll need to become familiar with.

 

Inviting Guests and Team Members

You can add Guests or Team Members to any campaign in your dashboard. Guests will only see campaigns that you or members of your team have invited them to. Team Members will see everything you see and will have the same permissions as you.

 

A Typical Campaign Timeline

There are a few factors to consider when setting your campaign timeframe:

• Do you need to ship out any physical products? If yes, will the products be sent priority?
• Will you be licensing the creator's content, and if so, for how long? (this will impact your "end" date)
• Are your creator requirements extremely specific in nature or open to an entire vertical?

These factors have the biggest impact on the turnaround of your content. Best practices are to ship with tracking (and signature) when possible and to plan for a few extra days if your creator request is extremely niche. For example, mothers with children under X age in Y location vs. female creators with a family.

💡 Generally, we recommend launching a campaign at least three weeks in advance of needing content

 

Writing a Great Brief

Don't forget that your brief is the basis for the creator's collaboration contract. It will help you run a smooth and timely campaign. You can go back and edit the brief at any time before clicking "Start Collaborating" in the creator tab.

Reviewing Creators

Based on the information you provide to your #paid Success Manager and details inputted in your campaign builder, our team will surface creators from our database that best match your brand and campaign objectives. 

💡 Pro Tip: As I’m sure you can imagine, content creators apply for a variety of campaigns at once. We highly recommend contracting your creators within the first 5 business days of receiving the roster. Locking in your creators within 5 business days will help to ensure creator availability and allow your team to remain on schedule to receive the first iteration of content in a timely fashion. 

 

Ins and Outs of #paid

By now you've launched your campaign, invited your team members, and selected your creators. There are a few features of the platform you should be aware of.

 

Inbox

As creators accept the collaboration agreement, they'll start to pop up in your Inbox - a chat-style feature that allows for direct communication.

 

Feedback & Content Approval

When you're ready to leave creator feedback and/or approve a deliverable, you can do this within each piece of content to stay organized. A video tutorial is linked above.

 

🔑 Once you approve content, don't forget to align on a posting date! Ask the creator when they see the best engagement. And assign the posting date by following this tutorial.

 

Commenting vs. Chat

Your Inbox chat acts as a master timeline of all communication with a creator, this includes any system notifications (e.g. new comments, system notifications, etc). We recommend using the chat itself for introductions or any Q&A, while the commenting feature can keep all feedback separate and easy to access.