In this lesson you will learn:
How to prepare for our strategic kick off call together
Important things to consider to ensure we're set up for success together
When preparing for the Kick Off Call, ensure you know your brand's answers to the following prompts:
1. Key Metric of Success
What is your Key Metric of Success? This will help determine what creators to use for a campaign and what style of content to create.
2. Brand Guidelines
Does your brand have particular guidelines that must be uniform across all content?
a. Photography rules - ex: required angles, lighting, aspect ratio, colors
b. Overall content look - ex: is imagery modern/bright or rustic/dark?
c. Backgrounds/Settings - ex: can content be shot outside, in a park, or inside? Is greenery allowed?
d. Accessories - ex: if its a beverage product, should it be served in a mason jar or a glass?
e. Legal watch-outs - ex: alcohol, kids under 8 cannot be included
3. Ideal Creators
Come with a minimum of 2-3 profiles of creators who embody exactly who you want to work with.
Prepare sample imagery/videos to inspire the creators and let them know exactly what you are/are not looking for. These can be sourced from past digital and social campaigns or general inspiration content that conveys the theme of your brand.