Best Practices: Briefing for TikTok Content

Here you'll find some best practices to follow when writing your TikTok Creator brief.

✍️Here are some tips on filling out a great brief:

• When filling in the brief details tab, keep in mind your creators will be contracted based on this information

• Remember, the best content lets the creator's authenticity shine through with your guidance!

Campaign Summary

Describe your brand & campaign for creators:

• Position your brand and your campaign in the way you want the creators to relay this to their audience. Be mindful of your brand voice for TikTok, you want to maintain consistency across your content.

• Describe the campaign differently than how you'd describe the brand. For example, if you're running this campaign on another marketing channel, describe the campaign attributes here.

In the later sections, 'Creator Content', 'Post Captions', 'Hashtags and Tagging' and 'Additional Info'

• Be detailed! If there are specific aesthetic nuances that you prefer, note them here.

• Include key messaging points about the brand or product in this section (ie. if you're a fragrance company, include the perfume notes and scents you want the creators to talk about)

• Include visual pointers

  • This can include the location (kitchen, outside, bedroom, etc) to lighting and overall vibe descriptors (airy, bright, etc)

• Have a custom hashtag on every post. This will:

  • Build cumulative views

  • Help monitor organic mentions

• Enable captions or have text overlay to keep content accessible

• Use royalty-free music or sounds

Don't forget about specs! Here are the recommended specs and formats for TikTok posts:

• File Type: MP4

• Video settings: H.264

• Aspect Ratio: 16:9 or 1:1

• Video Captions: 150 characters max. We suggest ≤100 characters

• Video Sound: Branded content videos must only contain music from the Commercial Music library.

• Video duration: We suggest short videos up to 30s.

• Maximum File Size: ≤500 MB