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Campaign Brief (Example)

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Campaign Name

Jewels Jewelry #IntentionSetter – Fall program

 

Brand Being Promoted

Jewels Jewelry

 

Creator Posting Date & Availability

August 1st 2020 - November 30th 2020

 

Campaign Summary

Give creators a summary of your brand and the campaign

We create eco-conscious jewelry and accessories with a mission to empower and connect humanity. We are a brand focused on cultivating meaningful relationships through our symbolic and intention-based designs and patterns. Our mission is to empower every individual who wears our product and help guide them on their journey of self-discovery. We share a passion for the well-being of our planet, our communities, & our individual paths. Our products are made from sustainable materials and are proudly designed & crafted in our factory in Brooklyn, NYC.

 

The #IntentSetter campaign is about setting your intentions and layering on pieces that give you guidance and help manifest what’s meant for you. 

 

Intention setters are open to sharing their journey of self-discovery, and open to sharing that with their audience. Creating trust within our communities is the most precious commodity.

 

Our goal is to create an authentic space to capture the story behind yourself, and tying your journey of self-discovery to an intention that resonates closest to you. i.e., every morning I set an intention to put love out into the universe, so I wear the Saturn Heart ring to help me stay mindful on my journey.

 

Creator Content

How will creators feature your product or service?

A mix of lifestyle and product content

 

Give creators an idea of what you expect the content to look like

The product should be authentically woven into your content. We admire your creativity and defer to you, as the creator, to know what your audience will respond to best. We do ask that there are close ups of the product so the symbols are shown.

 

Images

  • Photos should focus on one main piece but can include layering and styling pieces as well.

  • Product should all be worn on yourself.

  • Most importantly, HAVE FUN with the shots! The direction of these images should embrace your personal style and creative vision. 

  • Showcase the symbols that speak to you, how they manifest your own inner strength, and why you are a #IntentSetter

Stories

  • Telling an authentic story that you connect to through setting your intention, with Jewels Jewelry.

  • Talk about why you chose the jewelry item you did, and how the symbol connects with your story

What should the content not include?

  • Use of identifiable clothing labels or brands. No logos.

  • Mix our product with other jewelry brands.

  • Worry about perfection, the goal of this campaign is to show the raw, authentic moments on your journey to self discovery.

Post Captions

What key messaging should creators include in their caption?

  • Incorporate the storytelling & emotions into captions.

  • Speak authentically to your audience.

  • Mention our online guide for intention setting

Hashtags & Tagging

Creators must tag this account in their post

  • @jewelsjewelry

Creators must include these hashtags in their caption

  • #IntentSetter

Disclosure

What disclosure hashtag will creators include in their post?

  • #ad

  • Swipe up link in stories

Travelling & Events

Will you be shipping product to creators?

  • Yes, the product will be shipped to creators

Anything Else?

Is there anything else creators need to be aware of?

If your team has any additional requirements that weren't covered in the sections above, you can add them here.

 

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