Creator Rates on #paid

In this lesson you will learn:

• How to update your creator rates on #paid
• What to include in your rates
• How suggested rates are calculated
• How to update your creator rates for each individual brand collaboration

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Updating your Rates

When you're a creator on #paid, you have the ability to set your rates for your content and usage. There are two places where you'll be able to set your rates:

1. Your inputted rates located in your Account Settings

2. Your rates for each individual brand collaboration opt-in

 

In your Account Settings

1. At the top right-hand corner of your browser, click down on your username and navigate to Account Settings.

2. On the left-hand menu, select Social Account and Rates.

Here's where you'll find the page to set all your base rates. Try to keep them as accurate as possible, as this is what we use to match creators to the right brands with the right budget in mind as well. You will see areas to set your rates for:

• Just Content: Creating content for a brand to use, but not published in your own social channels. This content comes with Owned & Operated rights for 12 months, meaning the brand will be able to use the content organically on their social channels, website, newsletters, and blog.

• Instagram: Content created and to be posted on your Instagram. This also includes Owned & Operated rights for 12 months.

• TikTok: Content created and to be posted on your TikTok. This also includes Owned & Operated rights for 12 months.

• Usage Rights: For brands to use for paid social, digital, and offline. You might see that your Usage Rates have been pre-populated if you have not yet adjusted them. These are suggested rates based on averages, but feel free to change it and save your new rates.

 

⚠️ IMPORTANT: Don't forget to hit 'SAVE' on all the rates in each section.

 

Suggested Rates

Suggested rates are populated under each deliverable based on norms across the industry and our network of Creators. We recommend keeping your rates aligned with the suggestion to ensure your content is priced fairly and competitively.

The suggested rates are calculated using measurements of efficiency and not just follower size. The more engaged your audience is with your content, the higher the suggested rate will be. 

Suggested rates use your last 12 posts in the last 6 weeks to reward frequency of posting. If your suggested rate is higher or lower than you anticipated, this could be a result of the posts that are being used in our calculation. 

 

In a Collaboration Opt-In

When you receive an opt-in, review all the aspects of the campaign. If you scroll down to the bottom, it will allow you to set all applicable rates for the campaign in question. Here, you can adjust your rates as necessary based on what's required for the campaign. Try to keep your rates are close as possible to what you had set in your Account Settings – otherwise you might find yourself priced out of that campaign's budget.

 

⚠️ IMPORTANT: Please make sure to review the collaboration carefully and submit rates that are inclusive of all the campaign requirements (creator licensing, owned & operated rights, etc.)