Content Specs & Formats

In this lesson you will learn:

• What you need to know about content specifications and formatting

• What is an aspect ratio

• Content specifications required for each content deliverable

• How to check your file's dimensions/aspect ratio and info

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What is "aspect ratio" anyways?

Aspect ratio describes the ratio between the width and height of an image or screen.

A 1:1 aspect ratio, for example, is a square.

The first number always refers to the width, and the second number refers to the height.

In-feed post info:

(Video, Photo, Carousel)

• Aspect Ratios Allowed: 4:5 to 1.91:1

• Video Sound: Optional, but recommended

• Maximum File Size: 250MB

• Resolution: At least 1080 x 1080 pixels

See more info here.

Stories Info:

• File Type: MP4, or GIF

• Aspect Ratio: 9:16

• Video Captions: Optional, but recommended

• Video Sound: Optional, but recommended

• Maximum File Size: 250MB

See more info here.

How to check your file's dimensions/aspect ratio and info:

• Step 1: Download the file

  

• Step 2: Right-click on the file and choose “Get Info”
  
  

• Step 3: Check the "dimensions"