Content Rights Explained

In this lesson you will learn:

• All the different rights offered on #paid
• Which rights are included, and which are up for purchase

---

Rights To Be Applied Before Campaign Launch

Owned & Operated Rights

This type of right is included in all 'Organic' and 'Just Content' content created by a creator on #paid. This allows brands to organically use the content from the campaign on the brand's social channels, website, digital newsletters, and blogs. The term for this is up to 12 months from when the content has been approved.

Creator Licensing

Creator Licensing gives brands the ability to put paid media dollars behind the creators' content, coming from the creators' social handle, and promoting it to audiences beyond the creators' followers. When you launch a campaign, you will decide whether you want Creator Licensing to be included or not. See below for examples of what Creator Licensing looks like.

---

Rights That Can Be Purchased After Campaign Completion

Paid Social

This allows you to use the content with paid media from the brand handle. You'll be able to put media dollars behind it on the brand's social channels (Facebook/Meta, Instagram, Pinterest, etc.) to reach a larger audience. This type of usage rights is posted only through the brand’s handle, NOT the creator’s handle.

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

See image below for an example with the company, Jaspers Kitchen, running a creator’s piece of content on a paid social ad through their handle.

 

Digital Rights: Display

Display ads are often banner ads and are personalized and highly targeted because they're often programmatically placed. They can be static or dynamic and they're found most often in the headers, footers, and sidebars of the websites you visit. 

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Digital Rights: Online Video

Online Video advertising, commonly known as OLV, describes any advertising via online video. 

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Digital Rights: VR/Metaverse

Usage Rights for VR/Metaverse would allow brands to use your content in ads within the VR/Metaverse space.

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Offline: Print

Print rights are used when a brand wants to use creator content in print materials such as a poster, pamphlet, sign etc. 

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Offline: Broadcast

Broadcasting usage rights are for brands to be able to use this content as a commercial on TV or radio.

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Offline: Out-Of-Home

When brands want to purchase OOH rights, they typically want to use this on a billboard, street furniture, transit and more.

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Offline: Cinema

Usage rights for Cinema allow brands to use creator content in cinema ads which are short ads that play before the trailers and movie start. They roll while audiences are entering the movie theatre, finding their seat, and getting settled.

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Offline: In-Flight

Securing usage rights for in-flight gives brands the opportunity use creator content in a few different ways, as highlighted in below image. If it’s video content they’ve purchased rights on, that can play on the screens on each seat in an airplane, or if a still image can be used in the In-Flight magazines. 

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.

Offline: In-Game

In-Game usage rights allow brands to use creator content in video games; either before the game starts as a short clip ad, OR within the game.

You'll be able to purchase on a per month pricing basis. Automated discounts happen when you purchase: 3 months = 10% discount, 6 months = 20% discount, 12 months = 30% discount.