Organic Results Metrics
|
Name |
Looks at |
Calculation |
|
Total Engagements |
IG Photos, Carousels, Videos, Stories |
Likes + Comments + Video views + Story views |
|
Post Engagement Rate (ER) |
IG Photos, Carousel, Videos |
(Total likes + Total comments) ÷ Total potential exposure (In-feed) |
|
Potential Exposure (In-feed) |
IG Photos, Carousel, Videos |
Followers x Number of in-feed posts |
|
Potential Exposure (Stories) |
IG Stories |
Followers x Number of story segments |
|
Organic Cost per Engagement (CPE) |
IG Photos, Carousels, Videos, Stories |
Total organic spend ÷ Total engagements |
|
Organic Cost per View (CPV) |
IG Videos, Stories |
(Total video Spend + Total story spend) ÷ (Total video views + Total story views) |
|
Video View Rate (%) |
IG Videos |
Total video views ÷ Total potential exposure |
|
Story View Rate (%) |
IG Stories |
Total story views ÷ Total potential exposure |
|
Organic Posts |
IG Photos, Carousels, Videos, Stories |
Total number of photos, videos, carousels, and stories |
|
Organic Reach |
IG Photos, Carousels, Videos, Stories |
The combined reach for all photos, videos, carousels, and stories |
|
Organic Impressions |
IG Photos, Carousels, Videos, Stories |
The combines impressions for all photos, videos, carousels, and stories |
|
Video and Story views |
IG Videos, Stories |
3-second views |
Creator Metrics
|
Name |
Looks at |
Calculation |
|
Engagement Rate (ER) |
IG Photos, Carousels, Videos |
Average engagements ÷ Followers |
|
Average Engagements |
IG Photos, Carousels, Videos |
Average likes + Average comments |
|
Average Likes |
IG Photos, Carousels, Videos |
Total # of likes ÷ The creator's last 12 posts |
|
Average Comments |
IG Photos, Carousels, Videos |
Total # of comments ÷ The creator's last 12 posts |
|
Cost per Engagement (CPE) |
IG Photos, Carousels, Videos |
Cost of 1 IG photo ÷ Average engagements |
Handraise Metrics
|
Name |
Looks at |
Calculation |
|
Projected Followers |
IG Photos, Carousels, Videos, Stories |
((# of photos + # of videos + # of carousels) x creator follower count) + ((# of stories x 3 segments) x creator follower count) |
|
Projected Engagements |
IG Photos, Carousels, Videos, Stories |
Projected in-feed engagements + Projected story engagements |
|
Projected In-feed Engagements |
IG Photos, Carousels, Videos |
(# of photos + # of videos + # of carousel) x Average engagements
|
|
Projected Story Engagements |
IG Stories |
(# of stories x 3 segments) x (follower count x 0.02) |
|
Projected Engagement Rate |
IG Photos, Carousels, Videos, Stories |
Projected engagements ÷ Projected followers |
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