TikTok Results

In this lesson you will learn:

• When TikTok results can be viewed

• Where to find these results

• What it means if you don't see the results just yet

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After a creator posts their video successfully on TikTok, it does not appear in Organic Results right away until the creator’s video is marked Live. Once it is marked live, you will be able to see the results.

To view your TikTok Results, when on your brand dashboard, head to Organic Results > TikTok.

If you are running multi-channel campaigns, your results will be split up by channel, i.e. Instagram and TikTok as seen below.

"How long are posts being tracked for?"

• Results for each post are tracked for 90 days starting from the day the post goes live on TikTok. For example, if the creator posted their video on April 1, we will track results for it until June 30.

"How often are results refreshed?"

• Results for each post are refreshed independently every 12 hours. In other words, we refresh post results individually and not the whole campaign at once.

"What if I can't see results for one of my creator's posts?"

This could be because of a few reasons:

1. The creator’s content is still in progress: No action required. Results will appear after the creator’s content is live

2. The #paid manager has not marked the post live yet: Results will appear once the #paid manager marks the post live

3. The creator did not link the relevant TCM campaign when posting: Post results will have to be tracked manually.

4. No TCM campaign was created: Post results will have to be tracked manually.

If you have any questions or need help with results, reach out to your dedicated Customer Success Manager or [e-mail]